There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way.
In the online world, the best way to capture a website visitor’s
interest is to present them with meaningful and relevant
content. Using real-time profiling tools, marketers now can
serve targeted content to their website visitors, regardless of
whether it is their first visit to a site or one of many visits.