“Do It for Denmark” Encourages Danish Babymaking

I absolutely love this campaign.

A travel company is calling for Danes to have sex – and lots of it – in a tongue-in-cheek competition aimed at tackling the country’s low birth rate.

The bold Do it for Denmark advert, from Spies Rejser travel, promises three years of free baby supplies and a child-friendly holiday for the lucky couple who can prove they conceived their child while on one of their holidays.

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